ResponseTap helps companies like Mercedes Benz, Virgin, and British Gas connect their customers’ activity to call center calls, delivering richer customer insights and maximised sales.

What started as an idea exchanged between two college friends over some pints has rapidly grown into the U.K.’s leading Call Intelligence platform. ResponseTap had a CRM system in place, but it was quickly reaching its capacity. The company needed a strong sales foundation to better serve customers and support its rapid growth and expansion. That’s when ResponseTap started talking to Slalom.